March 22, 2013

Mountain Dew Print Advts feat. Hrithik

PepsiCo’s Mountain Dew dares consumers to look their worst fear in the eye as the brand unveils its inspiring brand campaign featuring Bollywood’s youth icon, Hrithik Roshan.

“Fear is common to everyone. Each and every one of us have had that moment in our lives when we knew we had to let go of our doubts and just plunge headfirst into it. . Indeed, Darr se mat Daro, Darr Ke Aage Jeet Hai. You just have to go ahead and challenge what terrorizes you the most. Only when you rise above your fear, can you look down upon it. The novelty of this TVC is that it is relatable. I am very excited to be associated with this daring brand,” said Hrithik Roshan, the brand ambassador for Mountain Dew. 



Hrithik Roshan